SPECTRA - DMC
We were tasked with the creation and delivery of a variety of films to bring to life one of Spectra’s Scotland programmes. Over a week we captured events from well over a dozen venues/locations across Edinburgh and surrounding attractions whilst remaining largely invisible to our client's guests. In addition to venues as part of the programme we filmed, we delivered content to showcase capabilities at new venues in order to facilitate Spectra’s expansion in Scotland.
We delivered a variety of 16:9 and 1:1 aspect ratio films and cutdown/teaser versions of each for optimisation across various digital platforms, on mobile and desktop devices.
Spectra, the world’s leading destination management company, use these films to show prospective clients their capabilities to deliver creative and bespoke programmes in Scotland.
The Balmoral Hotel - Dundas Castle - Edinburgh Town Centre - Carlton Hill - Queensferry -
Prestonfield House Round Stables - Brewhemia - Royal Yacht Britannia - National Museum Of Scotland - St Andrews - Lindores Abbey Distillery - The Kelpies - Gordon Nicholson Kilt Makers - Hill Of Tarvit -
Linlithgow Palace - The Sheraton Hotel
Our creative team rose to the challenge, putting together a detailed storyboard to capture Spectra's values and meet project objectives. We used this to show Spectra the direction we wanted to go with their brief and how we envisaged the production looking.
We touched down in Edinburgh for 7 consecutive days filming. With a tight (and ever-changing) call sheet to hand the crew worked through the shot lists. This was lead by our creative director and producer working in unison to make sure all vital elements were captured in the most suitable style. Our team were lightly equipped to minimise camera setup and breakdown as well as allow them to pick off unique moments during the running of the programme at various venues.
With the green light on the direction, it was time to map out logistics. Precise planning to co-ordinate on shoot times and locations was paramount.
Scotland's sometimes unpredictable weather called for contingency planning. We worked with numerous venues, local councils and rights holders to secure necessary permissions/licenses for filming to take place at optimal times.
Having accumulated an abundance of stunning footage, we locked ourselves in the editing suite and started to piece the main film together according to the brief/storyboard. Upon providing our first cut we were glad to hear there were only minor tweaks to a few of the shots. The pre-production processes were paying off. With the picture soon locked we colour graded the clips to further bring the film to life before delivering 16:9 and 1:1 (square) versions.
In addition, we produced a teaser version for additional use across digital platforms on mobile and desktop devices. We consulted on website and social media integration to help set performance indicators and determine ROI vs company objectives.
We were asked by Spectra - DMC to produced a library of video content, showcasing themselves as a company, the services they provide and a snippet of the activities and experiences they offer to their clients globally. We met with them to discussed their aspirations and goals for the project before taking the brief to the drawing board.
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