Updated: Jan 22, 2020
Digital Marketing Trends To Look Out For In 2020
The number of new marketing trends emerging in 2019 was unprecedented, and things don’t seem to be slowing down this year either. Keeping up can be difficult, as well as knowing what the future brings. It is for this very reason why we have outlined eight of the hottest trends to expect in marketing for 2020.
Top 8 Trends in Digital Marketing For This Year
1. Voice Search
Nearly everyone is using smart speakers like Alexa these days. In fact, by 2020, it’s expected that 50% of all searches will be via voice, which is no surprise that some startups have latched on by creating new technology. One cool example is the ability for customers to browse and buy a catalogue using their voice. Amazing!
2. Visual Search
The way people access search this year is set to change. Organic search popularity is declining as visual search is on the up. Companies are latching on, realising the benefits to click through and bounce rates. However, work to make it more accessible is necessary for businesses that lack technical acumen.
3. Shoppable Posts
In the social media age, patience is a virtue, particularly as online shopping is concerned. It is now possible to make purchases directly from social posts, otherwise known as ‘shoppable posts’. As third party integration of this technology will become easier soon, the technology’s popularity in 2020 is set to boom.
4. Multi-Channel Social Messaging
Once upon a time, Facebook was a platform for keeping in touch. Now, businesses are using it to contact their customers and vice versa. APIs can be used to reach customers, no matter what platform they’re using, which makes it more accessible. It’s better for business too as they can track data and see which platform is most popular.
5. Template Automation
Marketers no longer need to waste time creating forms, and landing pages as some platforms can create them automatically. As well as saving money, it gives marketers more time to create great content rather than wasting it on technical implementation. It’s big business, expected to bring in $25 billion a year by 2023!
6 .Predictive Marketing
This new form of marketing makes use of customer data to discover patterns and anticipate results, e.g. if a new lead is expected to buy into your service. Amazon already makes use of this by suggesting products to customers based on purchase history. Not before long, it’ll become available to smaller businesses too.
7. Smarted Ad Bidding
First introduced by Google, Smart ads use machine learning to allow companies to bid automatically on ads. Google was the top spender in 2019 at $103.73 billion. Its popularity is set to continue, with greater emphasis on helping local businesses and events with their adverts.
8. Email Revolution
Engagement based emails were particularly popular in 2019, and this is something set to continue. Features like ‘add to calendar’ plus interactive apps and quizzes are very convenient. They mean users don’t have to navigate between windows which can be annoying.
Digital Marketing Trends & Your Business
As you can see, loads of new marketing trends emerged in 2019 and 2020 is set to be even better. Always keep a lookout on what’s happening next, you never know when it could help revolutionise your business and make a massive impact on your bottom line.
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